Certainly, one element of the SR Subspecialty Reading Pool service that really stood out for us was how efficiently the physicians blended in with the cultures and operational processes of our group, as well as our affiliated hospitals.
SR Subspecialty Reading Pool provides a better platform for the long-term hospital relationship, eliminating the ‘we/they’ finger-pointing scenario.
James Lyons, MD, was on the verge of recruiting a half dozen pediatric radiologists that he couldn’t keep busy when he decided to try Strategic Radiology’s in-house subspecialized reading service.
This was our last-ditch effort before we would have had to hire our own pediatric subspecialists to be there 24/7/365, at a significant loss to the practice.
Lyons is president of the east division of Southwest Diagnostic Imaging (ESDI), as well as executive vice president of Southwest Diagnostic Imaging (SDI), a 104-radiologist mega-practice blanketing the Phoenix metropolitan area and former founding member of Strategic Radiology.
When ESDI acquired a contract with a children’s hospital located on one of its major health system campuses, it had several pediatric subspecialist radiologists but not enough to provide weekend and night coverage, gaps that were filled by the practice’s adult radiologists.
Even though the practice was doing quite well on quality metrics and turnaround, the pediatric physicians insisted that all of its cases be read by fellowship-trained and certified pediatric subspecialist radiologists.
THAT’S WHEN THE TROUBLE BEGAN
Complaints began to roll in after ESDI contracted with a large corporate teleradiology company for night and weekend pediatric coverage, so Lyons went into the hospital to review them. “I looked at the stack of complaints and every single one was for the after-hours physicians,” he recalls.
He replaced the large teleradiology company with a smaller teleradiology company that specialized in pediatric radiology. Lyons reports that it did an adequate job but lacked fellowship-trained pediatric neuroradiology coverage.
The honeymoon was short-lived, however. The small teleradiology company was purchased by a larger corporate national radiology company and adequate service deteriorated into an untenable situation.
Lyons was preparing to recruit the six pediatric subspecialty radiologists the practice needed to provide pediatric coverage that was up to ESDI practice standards, 24/7, 365 days of the year.
That was when Strategic Radiology added pediatric coverage to its in-house, final, subspecialized after-hours interpretations—and ESDI signed on.
A SUBSTANTIVE DIFFERENCE
Within a month of initiating pediatric subspecialist coverage with SR, there were no more complaints. Improvements were noticed by the pediatricians, who thought SDI’s east division had hired more pediatric radiologists.
“One of the best things about SR services is that it looks just like our group,” Lyons says. “Every other service separates themselves to be a unique entity, whereas with SR, these are our partners, they’re just in a different city. It is a substantive difference. ”
In addition to outsourcing after-hours pediatric and pediatric neurological cases to Strategic Radiology, ESDI turned over some of its after-hours adult neuroradiology studies as well. “Neuroradiology is increasingly complex, and SR has actually augmented our quality at night by having all neuro read by SR adult neuroradiologists,” he says.
One of the main complaints with the corporate teleradiology services was that the physicians had difficulty contacting the interpreting radiologist. “It’s very different with SR,” Lyons says. “They are easy to reach, and, importantly, they are nice.”
Lyons recalls something one of his teachers, long-time CEO of the American College of Radiology Harvey Neiman, MD, told him during medical school: “He said that you only have to be a couple of things to be successful: Accurate, available, and affable. These other services didn’t get any of that correct. SR has all of that, and I’ll add another: It’s also affordable.”