Radiologists
Hospital Executives
Payers & Partners
Patients
Mission: Improving lives by creating superior radiology value through collaboration and innovation.

Strategic Radiology’s Officers and Executive Committee take a collaborative approach to leadership by crafting and implementing policy that is approved by its Board of Managers, which meets four times a year. Members from each core practice comprise the coalition’s Board of Managers. Strategic Radiology is 100% radiologist owned.

Arl Van Moore, Jr. MD, FACR
Arl Van Moore, Jr. MD, FACR
Chairman

Arl Van Moore Jr, MD, FACR, is chair and chief executive officer of Strategic Radiology, with responsibility for the coalition’s strategic vision. Dr. Moore has a long, luminary career in practice leadership and has held many leadership roles in organized radiology. He is the former long-time president of Charlotte Radiology in Charlotte, North Carolina, its current vice president, past chair of the American College of Radiology (ACR) Board of Chancellors, past president of the ACR, and a fellow of the ACR. He served as a nuclear engineer in the U.S. Navy Nuclear Submarine Service and after obtaining his MD degree at University of Arkansas School of Medicine, he completed a radiology residency and fellowship at Duke University Medical Center, where he remains on the radiology department teaching faculty, where he is clinical assistant professor of radiology at Duke. Dr. Moore has published several papers and book chapters and also has been actively involved in the American Medical Association. He was awarded the ACR’s Gold Medal in 2011.

Stephen George, MD
Stephen George, MD
Chief Medical Officer, Executive Committee Member

Dr. George is a radiologist with Diversified Radiology of Colorado in Denver, and has served on the Executive Committee since 2013. He is currently the chairman of the diagnostic imaging department at North Suburban Medical Center in Thornton, Colorado, where he has served as the medical staff president. He is past president of Diversified Radiology of Colorado, a position he was honored to hold for nine years. Dr. George began medical school at the University of Padua in Padua, Italy, then transferred to Penn State University where he received his medical degree. He completed a year of a family practice residency at Mercy Medical Center in Denver, then began a radiology residency at Illinois Masonic Medical Center in Chicago, Ill., followed by a body imaging fellowship at the University of Utah. He served on the faculty of the University of Utah as the head of the ultrasound department, before entering private practice with Diversified Radiology, which has grown from 7 to 70 radiologists.

Randal Roat, CHBME, FRBMA
Randal Roat, CHBME, FRBMA
Chief Operations Officer

Randal Roat is chief operating officer of Strategic Radiology, advancing its mission of quality through collaboration since 2012. An expert in radiology revenue cycle management, compliance, and operations, Mr. Roat began his career in medical software development and launched The TriMed Group in 1989, a developer and provider of radiology billing and practice management software. He transacted the sale of that company to CBIZ/MMP in 2007, and subsequently served as its national Vice President of Radiology Services. Upon joining Strategic Radiology, Mr. Roat’s first project was facilitating the development and listing of the coalition’s Patient Safety Organization. He has held national leadership positions with the Healthcare Billing Management Association and the Radiology Business Management Association, which granted him the Calhoun Award. Areas of expertise include strategic planning, organizational governance and management, and mergers and acquisitions.

Matt J. Nelson, CPA, CGMA, FHFMA
Matt J. Nelson, CPA, CGMA, FHFMA
Chief Financial Officer

Matt has more than 40 years of experience in the healthcare industry, including owning his own healthcare consulting firm, three years as director for a healthcare consulting firm, and more than twenty years as a financial officer in both proprietary and non-profit healthcare systems. His areas of expertise include capital planning, long-range strategic financial planning, financial feasibility studies, due diligence assessments, business process redesign planning, rate structure analysis, productivity analysis, and financial information systems. He is partner at the Financial Resource Group, Dallas, Texas, since 2000.

James Whitfill, MD
James Whitfill, MD
CIO

Jim is an internal medicine physician by training, with a fellowship in medical informatics. He spent a decade working for radiology practices in the Southwest and was present at the formation of Strategic Radiology. He assisted Strategic Radiology in initiating its successful after-hours final read program and helped inaugurate the Strategic Radiology CIO workgroup. He is CEO and founder of Lumetis, which provides radiology informatics and support for large medical groups and health systems around value-based care. That work has led him into population health management.

David Marichal
David Marichal
Chief Technology Officer

David has worked at a high level in radiology practice informatics at a large private radiology practice. He was featured in an American College of Radiology Imaging 3.0 case study that demonstrated the construction of an enterprise imaging platform that enabled real-time sharing of imaging reports, software enhancements to enable accurate biopsy mapping, and an efficient scheduling solution, among disparate information systems and sites.

Ronald J. Ruff, MD
Ronald J. Ruff, MD
Treasurer

Dr. Ruff serves as treasurer of Strategic Radiology and is the president of Mountain Medical Physician Specialists (MMPS), based in Murray, Utah. He is a board-certified radiologist specializing in diagnostic MRI, angiography, and vascular and Interventional radiology. Dr. Ruff completed his radiology training at University of Utah School of Medicine and went on to complete two fellowships, one in neuroradiology at the University of Utah School of Medicine and one in vascular and interventional radiology at Emory University School of Medicine. MMPS provides inpatient and outpatient radiology and vascular surgery services to multiple hospitals and private clinics in Utah.

Christopher G. Hedley, MD
Christopher G. Hedley, MD
Executive Committee Member

Dr. Hedley is the president of Radiant Imaging and The Hill Medical Corporation and medical director of radiology at Huntington Hospital, where he was elected to serve a two-year term as chief of staff. He has served on the Strategic Radiology Executive Committee since 2013, and also serves as lead physician on the Marketing Committee. His expertise is in the field of interventional radiology and body imaging. He joined the medical staff of Huntington Hospital in 1990 and has been instrumental in establishing a highly successful interventional radiology department, including development of the hospital’s Uterine Fibroid Embolization program. Dr. Hedley received his medical degree from the Baylor College of Medicine in Houston, Texas, where he was a member of the Alpha Omega Alpha Honor Society. He completed his residency with a fourth-year emphasis in angiography, MRI, and neuroradiology and completed his internship and radiology residency at Los Angeles County/USC Medical Center. He completed his fellowship training in body imaging and interventional radiology at LAC/USC Medical Center.

William Keyes, MD
William Keyes, MD
Executive Committee Member

Dr. Keyes is a practicing neuroradiologist with Inland Imaging in Spokane, Wash. He has been a member of the Executive Committee of Strategic Radiology since its founding and currently serves as the lead physician for Strategic Radiology’s Quality Committee. Dr. Keyes has served as the medical director of the Neuroscience Service Line for Providence Sacred Heart Medical Center for a number of years and recently completed a term as the president of its medical staff. He is active on several hospital committees and currently serves as the chairman of the Professional Practice Evaluation Committee. Dr. Keyes is past president of the Western Neuroradiological Society and an active board member of Inland Imaging Investments, Inc., having served as its president from 2007 through 2010. He received his medical degree from the University of South Dakota School of Medicine and completed his radiology residency at the University of Iowa Hospitals and Clinics. He completed two years of neuroradiology fellowship at Iowa and the University of California, San Francisco

F. Del Murphy Jr, FACHE
F. Del Murphy Jr, FACHE
Chief Strategy Officer

Del is a senior healthcare executive with more than 33 years of industry experience, currently assisting in the development of scenario planning and analysis related to the Strategic Plan. Mr. Murphy has 21 years of leadership experience in the Carolinas Healthcare System in Charlotte, NC, driving organizational growth and improvement through strategy development and deployment. He led initiatives in financial analysis, regulatory and state health policy planning, network development strategy, and reengineered the system’s strategy development policy. He worked with more than 30 clients in seven states as a management consultant with Ernst & Young, serving as a catalyst for business transformation through change management and values-based leadership. He earned an MBA from Winthrop Universty, and is a Fellow of the American College of Healthcare Executives

James F. “Jim” Berend, CPA
James F. “Jim” Berend, CPA
Financial Analyst

Jim is a senior healthcare finance executive and financial advisor with the Financial Resource Group with broad-based, deep experience in virtually every major delivery mode in the care continuum. Mr. Berend was most recently the executive vice president and CFO of USMD Holdings, Inc. a company operating an integrated delivery system with more than 250 physicians and advanced providers, until the company was recently acquired. His experience is derived from serving as a chief financial officer of a chain of 8 surgical hospitals and from a 35-year career in public accounting and consulting, working closely and collaboratively with his clients, including some of the largest and most innovative healthcare companies in the United States.